BW: The Art of Buying Art

Business Week has published a list of sensible tips to keep in mind when buying art My favorite is the second to last. Read the full article for details on each.

• Do keep in mind that art is not an efficient investment vehicle.
• Do set spending limits -- and stick to them.
• Do your own due diligence so you'll be less vulnerable to fad-buying.
• Don't get involved in buying collectives that plan to flip art at a profit.
• Don't get caught up in the emerging-market art frenzy.
• Do consider collecting photos rather than paintings and sculptures.
• Do consider buying what others won't.

They missed the number one rule: buy what you like, like what you buy.