A Whole Foodie
It looks like that's the way I'm going. I'm a once-a-week shopper generally, at one or more of the groceries in my neighborhood, but I've been to the new Whole Foods five times since it opened, to supplement my regular grocery shopping with things I can't find in my neighborhood or want to buy mid-week for freshness reasons. Yesterday at lunchtime I bought scallops (because the fish store in my neighborhood was closed Sunday when we were doing our shopping), a variety of mushrooms for tonight and a loaf of bread that was crusty and yeasty, with a even, firm middle that'll be good for sandwiches.
The prepared foods area is a zoo at lunchtime, but the grocery area is easy to shop at that time of day and the line, though sometimes very long, moves really fast. And everyone who works there has been so friendly; how long can that possibly last?
I think you are right about "maybe they're sick of cityfolk like us coming up there and messing everything up because we don't understand how their system works". I have noticed this type of atmosphere in quite a few places that I thought would be inviting(seems to disipate when you get out of day trip driving distance from The City).